In Recruiting, Twitter is the “Handshake”

So you’ve got a load of followers on Twitter and a ton of Facebook friends. Good, Great — Grand! You’re popular.

But that doesn’t mean the cash register — or phones for that matter — are ringing.

At this point, many recruiters simply give up on social media as a form of communication with potential clients. In her recent blog on Recruitingblogs.com, Jennifer McClure wrote about how many recruiters misinterpret social media tools like Twitter to equate to a “revenue center”.

She goes on to equate social media with a “handshake”. That initial contact through Twitter or Facebook is like meeting in a coffee shop. You don’t just start selling when you meet – you need to wait for the right time. Unfortunately, frustration and misconceptions get in the way of using Social Media in the most useful way.

So, how do you recruit? Vote in the Poll — discuss on the forum. How do use Social Media? Or is it just another fad?

And now, your “Moment of Zen”:
Old School