Branding your career website is a simple, yet effective tool in your overall recruiting goals. While at the end of the day, branding is basically decoration for your career portal — it offers a streamlined, professional look for potential clients and candidates.
Bland versus Branded:
Bland Default Careers Website
Branded Careers Website Example
When you sign up for CATS, you automatically receive a career portal like the one on the left. Very simple: You might have your company logo on top, then a very bland list of positions available.
But on the right, you see an example of how CATS branding can make a world of difference to your career page. With WOLF, we designed their career page to match the other pages on their site — complete with the gray menu bar across the top of the portal. We’ve also included photos as well as matched the color scheme to match the WOLF site.
Imagine you are the candidate and click a “careers” link on a site that looks like WOLF — only to be routed to a career site that looks like the site on the left. If the career site is branded (like on the right) the potential candidate sees a streamlined look. That reflects positively on your company. In fact, a recent Wall Street Journal article characterized the importance of your career site and how companies are putting money into the look and feel of the site despite the state of the economy.
CATS offers career branding at an extremely affordable one time charge of $450. Simply send us your request by e-mailing support [at] catsone [dot] com, or call 952-373-4010 ext. 121 and a customer service representative would be glad to help you through this easy process!
