So you’ve got a load of followers on Twitter and a ton of Facebook friends. Good, Great — Grand! You’re popular.
But that doesn’t mean the cash register — or phones for that matter — are ringing.
At this point, many recruiters simply give up on social media as a form of communication with potential clients. In her recent blog on Recruitingblogs.com, Jennifer McClure wrote about how many recruiters misinterpret social media tools like Twitter to equate to a “revenue center”.
She goes on to equate social media with a “handshake”. That initial contact through Twitter or Facebook is like meeting in a coffee shop. You don’t just start selling when you meet – you need to wait for the right time. Unfortunately, frustration and misconceptions get in the way of using Social Media in the most useful way.