Website Branding: Make Your Career Portal Work For You
When you sign up for CATS, you automatically receive a career portal like the screenshot on the top. Very simple: You might have your company logo on top, then a very bland list of positions available.
Your website is the first face of your organization that potential candidates and clients will see. A seamless and professional appearance is essential to acquiring candidates, clients and ultimately generating more revenue. Your CATS career portal is a direct extension of your company’s website and should be branded to match to ensure you do not miss out on the ideal candidate or a new client due to a questionable web presence. This is why we make career portal branding part of our Professional Upgrade Service. We want all of our customers to have the best results from their system. By branding your career portal we help ensure the most applicants for each job, increased traffic to your website and a professional and consistent brand and image.
Bland Default Careers Website
Branded Careers Website Example
Imagine you are the candidate and click a “careers” link on a site that looks like Conservation Corps — only to be routed to a career page that looks like the site above. The conflicting appearance raises questions in a candidates mind to the integrity of the organization.
If the career site is branded (below), the potential candidate sees a streamlined look. That reflects positively on your company. In fact, a recent Wall Street Journal article characterized the importance of your career site and how companies are putting money into the look and feel of the site despite the state of the economy.
Customers who have branded their career portal to match their website are receiving an average of 5 times more applicants through their portal than any other job board they post to. Additionally, branded portals receive up to 8 times more applicants than non-branded portals. Recent reports also show that visitors spend more time on websites where the career portal matches. More time spent on the branded portal equates to more applications being submitted. When you have more applicants to choose from, you are able to fill positions faster and continue to grow your business.
What is a Careers Website?
Each Professional site receives a careers website, courtesy of CATS. A career site is a centralized location for you to post your jobs created in CATS to. Your careers website will be your best recruiting asset in CATS Professional. Set-up is quick and easy. Posting jobs to the career site is as simple as:
- Creating and publishing your jobs
- Creating your applications
- Setting your applications
- Previewing jobs on your portal
Integrating the Careers Website
Integrating your Careers site with your company website is fast and easy. Just have your website administrator hyperlink the Jobs/Careers/Opportunities link from your company website to your CATS website.
Drive Traffic to your Careers Site
Post your careers website link wherever you advertise your jobs — on job boards, through email or job fairs. Direct applicants to come to your careers website, where they can:
- Browse and apply to your open jobs
- Refer jobs to friends
- Register to be notified of upcoming jobs
- Check the status of their applications (once registered)
Once the applicant applies, he or she receives an email confirmation message, and the recruiter and owner of the job both receive email notifications of the new applicant. The applicant automatically gets added to the job’s pipeline and into your database.
Services
Domain Masking
We offer an option for you to “mask” the .catsone.com reference in the careers website URL. We ask that your web administrator do the following:
- Create a subdomain on your website
(we suggest subdomains such as http://jobs.company.com or http://careers.company.com) - Point your subdomain to IP address 216.250.181.101
- Send an email to Support with subdomain details
Custom Branding
We are experts at turning your default careers website into a seamless part of your company’s website. We can match the branding, look and feel of your company’s website with a turn-around time of five (5) business days, which includes coding, implementation and testing.
Request your Careers Website Branding via email or call 952-373-4010 ext: 4 right now to speak to a CATS representative who would be happy to guide you through this simple process.
